Brands we work with
Sucellus is a unique wine and spirits brokerage+ model with more than 30-years in the supply and distribution industry. We have the expertise, connections and years of experience to catapult craft and curated wine and alcohol brands to National success.
Who We Are
With 30-years of senior industry experience in all aspects of the supply and distribution business, we have the teeth and talent to effectively and efficiently become your U.S. sales and commercial operations arm, expediting the growth of emerging brands. We work as an extension of your business with transparent, honest and passionate dedication. We have the knowledge and connections to enact a swift market growth strategy and our inside-industry experience allows us to cut through the many complexities and roadblocks that could bury burgeoning brands.
Services We Offer
Getting unique and craft brands to shelves is our specialty. These are familiar waters for
us to expertly navigate the complexities of the 3-tier system. Let's get you high-value
shelf presence in bars, restaurants, liquor stores and venues.
Brand-Building
Powerful market insights that only come from decades of experience give our brands the most efficient route to the consumer with a proven history of success.
Holistic Business Acumen
From pricing, marketing, analytics, program development and strategic distribution, our experience across all aspects of the business ensures our brands win.
Industry Connections
Our brands will benefit from senior management experience and “behind the curtain” knowledge of supplier/distributor business to create faster and easier movement through the three-tier system and to profitability.
Workaholics
We’re not afraid to get our hands dirty – from executive management to sales calls, we do what it takes to succeed. We will build our brands from the boardroom to the streets and we will nimbly react to market opportunities.
True Partnership
We are not a separate company from yours. Our Extended Enterprise will be an arm of your company embedded in your business. We will only succeed together.
Company Leadership
Founder & CEO
With more than 30 years in the wine & spirits industry, Walter has done it all. From supplier to distribution, he's had the opportunity to work directly with Sales, Marketing, Pricing, Finance, Operations and Strategy. Most recently Walter acted as EVP General Manager at Southern Glazers (distribution), and President of Legends Spirits (supply). His vast experience inspired an innovative approach to growing brands in the industry. The unique method serves as the foundation for Sucellus today.
CMO
Our Chief Marketing Officer has been developing successful brands for over 30 years. Her campaigns succeed nationally and internationally. Devin provides our brands with expertise on positioning, branding, advertising, Public Relations, as well as social and media strategies.
Chief Finance Officer
New York Sales
Walter has more than 30 years in the wine and spirits industry, and has held numerous senior level positions in both the supplier & distributor side of the business. Most recently he was EVP/General Manager at Southern Glazers, and President of Legends Spirits.
Northern California Sales
Walter has more than 30 years in the wine and spirits industry, and has held numerous senior level positions in both the supplier & distributor side of the business. Most recently he was EVP/General Manager at Southern Glazers, and President of Legends Spirits.
